Urban Riedo
Design rooted in craft. Accelerated by AI.
I bring visual craft, design thinking and generative AI together to create work that is precise, considered and built to last. Rooted in research, refined by detail.
About
Who I Am
I'm a Creative Technologist with a background that spans sound design, interaction design and generative AI — three disciplines that, on the surface, seem unrelated. In practice, they share the same foundation: a deep sensitivity to rhythm, structure and detail. I approach every project as a whole, understanding the full picture before diving into the parts.
How I Work
I work with care and intention. Research comes first — I don't move fast until I understand deeply. From there I choose the tools that fit the problem, not the other way around. I care about craft: typography, visual systems, and the kind of precision that most people won't notice, but everyone will feel. I take ownership of my work end-to-end, and I'm at my best when I have the space to make things right.
Where I Thrive
I work well in teams where people bring their strengths and trust each other to use them. I value creative autonomy and honest feedback over hierarchy and prescribed solutions. The environments I thrive in are those that care about quality — where shipping something good matters more than shipping something fast.
Expertise
Generative AI Design
Motion Design
User Experience
User Interface
Design Systems
Sound Design
